As Electrical Trends reports, the Channel Marketing Group published a survey about electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of selected distributors and manufacturers and Electrical Wholesaling. Over 1300 individuals responded to the survey and over 50 interviews were conducted.
The report shares overall insights as well as segments input by contractor, residential contractor, industrial and institutional segments.
Key insights are generated as to:
- % of current purchases that are being placed online
- Key activities that electrical decision makers use on websites
- Their expectations of the impact of eCommerce on their business.
- The importance of various attributes on a site
- Whom they are purchasing from (which may surprise you)
- What product categories they are more open to purchase from online sources
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Source: Electrical Trends
